Creating a Coaching Culture

If the world needs better leaders, what does a better leader do?

A better leader is now a coach. This means more asking and listening.

Research shows that great leaders are good at regularly coaching employees and giving them effective feedback. Younger generations in particular crave this.

Previously viewed as ‘soft skills’ that many managers dismissed, these are the leadership competencies now regarded as essential, and these skills produce ‘hard’ results in critical areas, including:

“Regular communication around development — having coaching conversations — is essential. In fact, according to recent research, the single most important managerial competency that separates highly effective managers from average ones is coaching.”

Harvard Business Review "You Can’t Be a Great Manager If You’re Not a Good Coach" 

  • Improved employee engagement and motivation
  • Retention of key staff
  • Performance improvement
  • Increased collaboration and innovation
  • Development of future leaders

The creation of a coaching culture in your organization is a powerful transformation. Google has done it. They surveyed employees and identified the key behaviors demonstrated by the company’s most effective managers - “Is a good coach” was number 1.


We can help you create your coaching culture with a combination of:

“By engaging in coaching, you’re making a decision to replace mediocrity with high performance. Let’s ask ourselves: Who and what company doesn’t want full engagement and high performance?”

Fast Company "5 Ways to Develop a Culture of Coaching" 


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